Is Black Friday the best time to buy an iPhone 11?
You can usually expect some sort of iPhone 11 Black Friday deals, but this isn't the only time you can get good discounts. While Black Friday is touted as the greatest sale of the year, prices aren't necessarily always the lowest during these promotions.
In fact, research from idealo shows that last year, prices dropped even lower than Black Friday rates in the following week, reaching their lowest point between 27 November 2023 and 8 December 2023. This could indicate that outlets add additional discounts to items they didn't manage to clear on Black Friday itself, and suggests that waiting for the week after Black Friday is a shrewd idea.
Late January was also a good time to buy last year, although this can be partly attributed to the additional impact of post-Christmas discounts. This continued into early February. As for the rest of the year, prices tended to be higher and more volatile between February and May. For instance, the average price on 3 April 2024 was roughly £329, but plummeted to about £245 on 6 April. Prices then stabilised around the £270 to £300 from June to November, until that year's Black Friday arrived.
These averages can be a good guide if you're looking for just the right time to buy, but don't forget that Back Market typically has prices on iPhone 11s that are lower than average throughout the year. Our standard deals are as low – and sometimes even lower – than Black Friday prices.