The new iPhone 18 Pro isn’t here yet.But your next phone is.

Apple typically unveils new iPhones every September, so expect the iPhone 18 Pro early September 2026. But if you need a smartphone now, we've got lots of great iPhones for up to 70% less than new. Just click "Browse iPhones," above.

Early rumours suggest a starting price of up to £1,000, with Pro models likely reaching £1,200 or more. (Because nothing says "innovation" like adding another zero to the price tag.) Or, you can get a fully refurbished and equally awesome iPhone 16 or 17 on Back Market right now for hundreds of dollars less.

Ask yourself: "Do I actually need the iPhone 18 Pro or do I just want it?" Most people upgrade their phones way more often than necessary. A refurbished iPhone 16 or 17 will save you £400 – £600 compared to a brand-new iPhone 18 Pro, and you probably won't notice the difference. Same great photos, same smooth performance, same freedom to doomscroll for hours.

Easy. Trade in now, before your phone's trade-in value takes a nosedive when the iPhone 18 Pro is announced. Phone values typically drop 15 – 20% after new releases, so acting sooner means more money in your pocket. Use that trade-in cash to snag a refurbished iPhone that already does most of what the iPhone 18 Pro can do.

Yes! People usually start trading in new phones 1 – 3 months after they launch (often with a serious case of buyer's remorse). If you're really patient, you'll find a refurbished iPhone 18 Pro priced much lower than new by early 2027.