Are Google Pixel Black Friday deals worth it in 2024?

Google Pixel Black Friday trends

Previous Black Friday promotions have differed by model. Google Pixel 7 Black Friday offers were substantial. Major retailers like Currys, Argos and Amazon dropped prices on unlocked versions of both the Pixel 7 and the Pixel 7 Pro by up to 50%. Google itself was throwing in other products as a sweetener, such as a Pixel Watch.

Similarly, telcos also offered good Google Pixel Black Friday deals, mainly in the form of substantial discounts on data plans and reduced monthly premiums. 

By contrast, Google Pixel 8 Black Friday deals haven't focused as much on discounted devices. These promotions tend to offer higher data limits on contracts, presumably due to reluctance to drop prices on the previous flagship model.

Current lowest prices on Google Pixel models in 2024

*Prices updated 28 November 2024 - prices are subject to change

Is a Google Pixel Black Friday promo the best opportunity?

If we look at price trends for Google Pixel devices over that last 12-month period, we can see a sustained drop in prices throughout 2024. Using the later model (Pixel 8), there was only a day-long dip in the Google Pixel Black Friday prices last year. The cost fell off the proverbial cliff, dropping to an average of around £550 from an annual high of £699. It then almost immediately climbed back up to £629. 

Average prices dropped to around £499 over the December holidays, then went up to £599. This would be the highest price for the rest of the year, as prices steadily fell. They bottomed out at about £331 in early September, and have since stabilised at an average of about £399.99.

It's not yet clear how much you can expect from Google Pixel Black Friday promotions this year. The arrival of the new Pixel 9 could lower demand for the Pixel 8, spurring some good discounts. However, most promotions in the past have been in the form of value-adds, so don't assume that you'll get the best discounts over Black Friday. A refurbished device from Back Market is another great option, giving you a completely reconditioned and tested phone that's virtually new. You can save up to 50% this way all year long.

Should I take Google Pixel Black Friday offers?

Obviously, you should weigh up all the variables that apply to your situation, but the data suggests that you can get just as good, if not better, deals during the year, compared to Google Pixel Black Friday offers. Of course, if you're in dire need of a new phone and you see a great deal, that's a no-brainer. 

However, you don't have to participate in the anxiety-inducing frenzy of trying to secure good deals while thousands of others are competing for them. As the data shows, you can wait a couple of weeks and get equivalent or better offers after the holiday season. 

Choosing a refurbished phone from an outlet like Back Market is sometimes an even better option than buying a new device. It's especially helpful for sustainability. It's far kinder to the environment to recondition electronics and keep using them than it is to just throw out your phone and get the latest model every year.

The Google Pixel 9 is more of a subtle upgrade on the Pixel 8 rather than a generational advance. The camera is slightly more sophisticated in the 9, and it has better image and video processing, thanks to the newer Google Tensor G processor. It also has a bit more battery life.

As such, it's probably not worth getting a new one just yet, unless you're specifically after the improved camera technology. Otherwise, everyone who wants an up-to-date, powerful phone with all the mod cons can happily stick with the Pixel 7 or 8.

Supersize your savings on a Pixel phone

That’s right, you can save even more money off our low prices when you buy a Pixel (or anything else) on Back Market. Here are a few tricks and tips to help you save as much as possible:

• Sell or trade in your old tech for cash with Trade-in. It’s like a cheat code for extra savings! 

• Students save £20 off a purchase of £250 or more (up to 8% off). Get your student discount here.

Why bother with stressful holiday sales when you can save year-round on Back Market? Instead of feeling pressured to buy stuff you might not even need, you can take a timeout and shop when you’re ready. You’ll be doing the planet a favour, too: buying refurbished devices helps cut down on e-waste and uses fewer resources than making new devices. A planet-friendly Pixel deal is something we’ll always stand behind.

To summarise Google Pixel Black Friday deals

While you can certainly expect some kind of Google Pixel Black Friday discounts and promotions, these are more likely to come in the form of package deals with extra airtime or accessories thrown in. Direct cost cuts on devices aren't the norm. However, if you like having a fixed contract, then you can pick up some very good value-adds and save money over the contract term.

Beware of some of the tricks of the trade, though. Some retailers will increase their prices incrementally in the months or weeks leading up to Black Friday, to give the impression of a large discount on Black Friday. In reality, you're not paying much less than you would have before they put up the prices – plus, they're likely to return to their original levels soon.

The best way to be sure of bagging a high-performance Google Pixel phone at a great discount is to shop for a refurbished one. You'll find consistently low prices at Back Market all year round, and all our phones come with a year-long warranty.