The lowdown on Apple Black Friday deals in 2024

What Apple Black Friday deals should you expect this year?

Let's rewind to Black Friday 2023 for a moment of clarity. The deals landscape was looking pretty interesting, with some price shifts on Apple products. The iPhone 15 saw a reduction of around £100 according to PriceRunner, while the MacBook Air 13" impressed with a substantial 25% discount, representing significant savings on this popular model. Perhaps most intriguingly, AirPods emerged as the dark horse of the sales season, with older models experiencing discounts of more than 40% at major retailers as reported by TechRadar. There’s a chance we could see similar discounts this year at department stores and Amazon. However, not all Apple products joined the discount party. Figures from Idealo show the iPad Pro 12.9" maintained its steady pricing structure, while PriceRunner’s pricing trend graphs show Apple Watches largely resisted the seasonal markdown trend, keeping their prices relatively consistent throughout November 2023.

*Prices last updated 28/11/24 - subject to change

Does Apple do Black Friday sales?

Here's an interesting quirk about Apple's approach to Black Friday – they march to the beat of their own drum. Rather than participating in traditional sales, Apple typically offers gift cards with purchases during the November period instead. Think of it as Apple's alternative take on the Black Friday phenomenon. While other retailers slash prices, Apple maintains its premium positioning while still offering value through store credit. It's a distinctive strategy that aligns with their brand identity.

Is Black Friday the best time to get an Apple deal?

The truth is that Black Friday isn't always the savings bonanza it's cracked up to be. Sure, certain deals can be genuinely impressive, but others might just leave you wanting more. Case in point: figures from Idealo suggest the Apple Watch Series 9 actually saw a price increase during November 2023. What's particularly interesting is that Apple products often see price fluctuations throughout the year, not just during the Black Friday period. That’s knowledge that might come in handy when you’re considering your next purchase! But here’s something new: Back Market is changing the game, with year-round pricing on refurbished Apple tech that often matches or beats Black Friday offers. With discounts reaching up to 50% off new prices, you won’t get sales FOMO.

Should you take advantage of Apple Black Friday sales?

Consider two scenarios. First, you're refreshing multiple browser tabs, cross-referencing prices across 17 retailers and wondering if that 3% difference in pricing truly justifies another hour of comparison shopping. Alternatively, you're calmly browsing Back Market's selection of premium refurbished Apple devices. No pressure, no panic, just the knowledge that the pricing is transparent and competitive year-round. Which scenario sounds more ideal to you?

Here's an overlooked truth: purchasing technology merely because it's on sale rather than because you need it is like downloading an app you’ll never use. It seemed like a good idea at the time but was it really necessary? The best approach is to buy when you actually need something, rather than letting seasonal sales dictate your timing. Even better, choosing refurbished devices is not only better for your wallet, but it’s also a more environmentally responsible way to shop.

Our top Apple tech picks this Black Friday

These top picks are some of our favourite devices that are worth the price tag, no matter what time of year you’re shopping.

Apple Black Friday: when will iPhones be available at the best price?

A little tip: it's usually not Black Friday 🤷. Generally iPhone price drops occur when a new model is released which is generally around their annual Apple Events. But to find the best Black Friday iPhone deals around, then read our recommended list here - Apple iPhone Black Friday deals - which iPhone should I buy this Black Friday 2024

Although iPhones are far at the top end of the smartphone price range, Apple iPhones enjoy great popularity worldwide year after year. From the iPhone 8 to the latest iPhone 16, Back Market has the best deals on every model, 365 days a year. There is also a 12-month extra guarantee and a 30-day return policy! A refurbished iPhone has never been so attractive and easy to buy.

🎉 The most popular Apple iPhones with the best price-to-performance ratio now are sure to be the iPhone 13, since the release of the iPhone 16 series at the recent Apple event You can find all iPhones with us.

So, should you buy Apple devices this Black Friday?

The truth about Black Friday is that retailers can have a naughty habit of inflating prices in the run-up to the event only to drop them again. This trick can make it seem like you’re getting a much bigger discount than you actually are!

Back Market offers a refreshingly different approach:

• Discounts of up to 50% compared to new devices all year round

• A more sustainable way of shopping through the circular economy

• A 30-day return policy

• A comprehensive one-year warranty providing peace of mind

Let’s keep it real – while it’s common to see Black Friday Apple discounts, November isn’t the only month you can get great deals on Apple devices.