Back Market Data Shows Early Surge in Refurbished iPad and MacBook Demand Following Apple Price Increases

Following Apple's June 25 price increases across its iPad and MacBook lineups (+14% to +25% depending on model), early Back Market data shows a clear raise in consumer demand toward refurbished devices.

In the seven days following Apple's price changes, Back Market saw a rise of 43% week-over-week for MacBooks and 32% week-over-week for iPads. The trend was driven largely by increased unit sales, especially for MacBooks, where global units sold rose 38.0% week-over-week, indicating that consumers are actively turning to refurbished as an alternative to new.

The early read comes as new device prices rise globally due to surging memory costs, driven in part by AI data center demand competing for the same components used in consumer electronics. With memory price relief not expected before late 2027, Back Market believes the gap between new and refurbished devices is entering a structurally wider phase.

"Apple just confirmed what we have seen building for months: the era of buying new without thinking twice is over. As prices climb, people who never considered an alternative are reconsidering fast. That's a fundamental shift in how technology gets bought, and it's already showing up in our data."

— Thibaud Hug de Larauze, Co-Founder & CEO of Back Market

Apple's price increases reportedly reached up to 25% on some iPad models and around 17% to 20% on several MacBook models, depending on category and market.

MacBook — GMV week-over-week:

- France: +55%

- Germany: +28%

- Spain: +80%

- UK: +43%

- US: +37%

iPad — GMV week-over-week:

- France: +36%

- Germany: +16%

- Spain: +30%

- UK: +36%

- US: +25%

Two factors could accelerate this trend further. First, Back to School is one of the biggest purchasing moments of the year for laptops and tablets, particularly for families and students seeking reliable devices at accessible prices. Second, new device prices are expected to keep climbing throughout 2026.

"For twelve years, we worked to make refurbished tech accessible to everyone. Now, with prices rising and Back to School approaching, the market is making the case for refurbished at a scale we have never seen before."

— Thibaud Hug de Larauze, Co-Founder & CEO of Back Market

About Back Market

Back Market is a leading global marketplace dedicated to professionally refurbished technology. Back Market's mission is to create a world that does more with what we already have by prolonging the lifespan of electronic devices through circularity and repair.

Founded in Paris in 2014, the company has grown by double digits year over year and to date has 18 million customers across 17 markets, avoiding more than 2.4 billion Kg of carbon emissions.*

*Back Market calculation based on Ademe 2022 study