Introducing Serpent, Back Market’s new free game

If you’re a millennial then it’s highly likely you have hazy memories of playing games on an old brick-shaped Nokia mobile phone. Well, at Back Market we love retro gaming and are committed to keeping previous eras of this artform relevant. Therefore, we’re launching our first in-app game: Serpent, which is a continuation of that blockier era of Nokia 3310 games. 

In Serpent you play as a fast-growing slithery friend that must choose between consuming good and bad apples. By logging into your Back Market account, you will be able to save your progress on this game too. 

“We’re excited about the launch of Serpent and how it taps into the growing trend around retro gaming, with millions of gamers committed to keeping old consoles and their game libraries alive,” explains Adriane Gruau, a Retro Senior Category Manager at Back Market. 

It would be fair to assume that this game carries some subliminal messaging around the idea of a certain fruit-inspired tech giant and their over-production of devices, with Serpent’s core message around consumers making healthier tech choices. 

Gruau agrees: “Currently 65% of US adults play mobile games, so this is a chance to give them something new to play, which also fits with Back Market’s aims around making more sustainable tech decisions and consumers growing into a new mindset.”  

You can play Serpent now for free only on the Back Market app.