Back Market Celebrates 10 Year Anniversary and Announces Profitability in Europe

Back Market, the world’s largest marketplace for refurbished tech, recently celebrated a major milestone: 10 years of innovation, growth, and a commitment to sustainable practices. By bridging the gap between consumer needs and sustainability goals, the company has redefined the way people buy technology, offering an eco-friendly alternative to traditional consumption.

Back Market Founder and CEO, Thibaud Hug de Larauze, celebrated the company’s 10th anniversary at a press conference in Paris. During the event, the executive team unveiled a range of product innovations and announced that the company is now profitable in Europe.

Over the past decade, Back Market has significantly expanded its audience and cemented its place in the refurbished market. Some key figures that highlight this journey include:

• 15 million customers globally

• 1,800 refurbisher partners

• Presence in 18 countries across 3 continents

• Nearly 30 million devices sold

• 1.6 million tons of CO2 avoided, equivalent to the annual energy consumption of 210,000 American homes

• €2.157 billion GMV in 2023 (+32% vs. 2022)

An ambitious vision for the future

Back Market has a bold vision for the next decade: to build a world where 90% of consumers choose refurbished tech and appliances over new. This would represent a market of approximately 5 billion consumers worldwide. Five billion people choosing refurbished over new means preserving precious resources:

• 460 million tons of CO2 avoided, equivalent to removing 110 million cars from the road for an entire year

• 560 billion m3 of water saved, enough to supply 10.23 billion people for a year

• 2.9 billion kg of e-waste avoided, equivalent to 11,417 Statues of Liberty

• 1.8 billion tons of raw materials preserved, enough to build 5,000 Empire State Buildings

New consumer product innovations

Product quality and constant innovation for customers has always been at the heart of Back Market’s strategy. In the coming months, the company will strengthen the consumer experience and make buying refurbished technology simple and easy. Product innovations announced at the keynote include:

• Verified Refurbished by Back Market - A new quality standard for refurbished tech where users receive a 1-year warranty, 30-day money back guarantee, more than 20 inspection checks conducted by industry professionals, innovation lab quality verification of devices, in-house customer care and live online tech squad support.

• Premium - A new product tier featuring lightly refurbished devices with a minimum 90% battery capacity and genuine manufacturer-issued parts.

• Shake to Trade-in - When users are in the Back Market app they can shake their smartphone and immediately be shown the value of their device based on the model, storage and manufacturer, making the decision to trade-in even easier.

• Your Devices - A new tool allowing users to track and maintain their devices on the Back Market app, whether purchased on Back Market or not, with simple tips to extend their lifespan.

• AI Device Comparison - Coming in 2025, a new AI comparison tool for users on Back Market to discover the differences between product tiers and device features based on their needs, making the purchasing process even easier.

• Express Replacement - Also launching in 2025, if a customer's phone is faulty, malfunctioning or unsatisfactory, a partner refurbisher will express ship a replacement device, with free shipping, even before the original is returned.

For more information on Back Market and to watch a replay of the global press conference, visit the Event Page.

About Back Market

Back Market is the largest global marketplace dedicated to verified refurbished technology. Our mission is to create a world that does more with what we already have by prolonging the lifespan of electronic devices through circularity and repair. Founded in Paris in 2014, the company has grown by double digits year over year and to date over 30 million refurbished devices have been sold on Back Market across 17 markets, avoiding approximately 1.6 billion Kg of carbon emissions.