Doing a Little Something Extra

For each accessory sold, at least £1 is donated to PUR Project. PUR Project is supporting and actively working with the village of Pejarakan in its waste management and in the regeneration of its environment. The funds provided will enable the extension of the pilot program – launched in 2019 – in one of the districts of the city Batu Ampar Banjar.

three bins

What's it All About?

Every accessory bought helps make the world a little better

PUR Project is supporting and actively working with the village of Pejarakan in its waste management and in the regeneration of its environment. The funds provided will enable the extension of the pilot program – launched in 2019 – in one of the districts of the city Batu Ampar Banjar.

Let's Do It!

The Pejarakan project is close to our hearts at Back Market. We are particularly proud to support the preservation of our natural resources and the regeneration of our ecosystems. It is a struggle that concerns all of us as humans, and really resonates with the core values of our start-up.

So, with that in mind, every contribution (from you, us, or anyone else) can go a long way to making a difference in something that impacts all of us. Simply by buying an accessory for your smartphone, you’re helping the project to grow.

So far, thanks to you and others who have contributed, we have been able to raise over: 


(As of 07.05.2021)

We’d love to also tell you a little more about how this is helping the project and what is happening in Pejarakan.

Welcome to Pejarakan

A coastal village in the northwest of Bali, Pejarakan is home to over 2600 families who live mainly through farming and fishing. The economy of the village therefore depends heavily on its natural resources and environment. The latter of which, has sadly deteriorated considerably in recent decades, reducing the region's biodiversity and weakening the economic situation of the inhabitants.

Beneath the Beach... the Plastic

For several years now, Bali has been facing a major ecological problem: plastic pollution. While this scourge affects the entire planet (it is estimated that 8 million tons of plastic are dumped into the ocean every year) its impact is particularly heavy in Indonesia. Often due to a lack of the means and infrastructure to treat them, huge quantities of plastic end up in the ocean, waterways and throughout the natural environment as a whole. This phenomenon is aggravated further by an explosion in tourism in recent years as well as the increasing numbers of the island’s inhabitants.

The harmful consequences of this are numerous: Sanitary (the health of the inhabitants being threatened by the multiplication of microplastics), ecological (with marine flora and fauna being particularly affected) and economic (a decline in natural resources and diminishing tourism).

plastic waste littering Pejarakan beaches

Objective Earth: Protecting and Regenerating the Environment

With the support of the teams from PUR Project, the people of Pejarakan decided to tackle the problem head – to fight to preserve the ecosystem and better manage the natural resources on which they depend. Ensuring a better life for not just them, but future generations as well.


Out of this, in 2019, the pilot project was put in place to overcome the lack of a public waste treatment system. Concentrated mainly in the Batu Ampar Banjar neighbourhood, it involves 280 households (7% of Pejarakan’s total population). 

This initiative is part of a broader, holistic approach and is being carried out in parallel with a program to protect the biosphere (especially the mangrove swamps and surrounding coral reefs).

There are now more than 1078 people involved in the waste management project, focusing on: 

  • improving waste management (overseen by Pokdarwis – a group of inhabitants in charge of operations) 
  • changing behaviours (through an awareness program supported by the Biosphere Foundation).
Pejarakan project members

New Collection Measures to Limit Pollution

Clean-up operations of the surrounding areas are regularly organised to recover the waste thrown into nature. Twelve beaches have been cleaned since 2019 (among them: Pasir Putih Pejarakan and those on Menjangan Island off the village). It is estimated that around 500kg of waste has been recovered.  

But it is also - and above all - the introduction of the collection and management of domestic waste that makes it possible to reduce pollution on a permanent basis and avoid burning or throwing rubbish into the environment.

The members of the Pokdarwis initiative have thus distributed sorting bins made from recycled materials to families, schools and businesses in the pilot district while explaining how it works and it's objective.

Once collected, the recyclable waste is transported to the Rumah Pila sorting centre (created by Pokdarwis). Once sorted, they are sold to the government institution Environmental Services, which then recycles them (depending on their quality).

The non-recyclable waste, which is estimated to account for nearly 80% of the waste collected, is now deposited in a secure landfill. Although this solution is not yet ideal, it is nevertheless a step in the right direction - making it possible to contain waste pollution within a more restricted perimeter. Landfill management is one of the major areas for improvement on which the rest of the project will focus.

Each month, almost 2000 kg of waste is collected in Batu Ampar, with collections twice a week. Since 2019, more than 13,125 kg of waste has been collected and processed in this way, of which 3,437 kg has been recycled into new raw materials.

Raising Awareness to Change Behaviour

Because education is a key factor in change, an awareness programme has been set up at village level: socialisation events around the project to alert people to the dangers of pollution - especially plastic - and to introduce them to the functioning of the recycling system are organised.

This is notably the case at the village's primary school, SDN 4, with nearly 90 students. The education leaders and youth champions who initiated the project go there every week to discuss the issues with the pupils and present them with good practices and actions to adopt. They also involve the students in clean-up and waste recovery operations on the school grounds. The Warung (small shop/restaurant) Toko located next to the school (and where many children come to buy their meals) is also a key element in raising awareness about plastic pollution. The objective is to limit the sale of products packaged in single-use plastic by providing water stations for refilling bottles, reusable glasses and bags and adopting an anti-straw policy.

Door-to-door operations with the inhabitants also help to change mentalities and behaviours.

plastic waste awareness in schools

A Doubly Virtuous Impact on Ecology and Economy

These sustainable initiatives provide a circularity that is doubly beneficial for the people of Pejarakan.

Firstly, from an ecological point of view:

By giving the inhabitants concrete solutions to treat their waste, the Pokdarwis association is helping to significantly reduce the amount of waste burned or left in nature.

Generally speaking, the reduction of pollution (especially plastic) allows the preservation and revitalisation of the surrounding nature, supported by the coral reef restoration, mangrove replanting and agro-forestry programs initiated in parallel.

On an economic level, too:

The initiative is helping to generate local employment. Pokdarwis currently employs 7 people (notably at the Rumah Pilah waste sorting and collection centre) and Biosphere 4 people.

The financial compensation for the recovery of their waste and the sale to the collectors also allows the inhabitants to find a small source of additional income. More than 350,000 Indonesian Rupees (a little over 20€) have been paid to them on a bi-annual basis - a transfer process desired by them.

And This is Just the Beginning

The Pure Project team and the people of Pejarakan don't intend to stop there and have great ambitions to better manage their waste and preserve the nature that surrounds them. 

And that's where our little contribution comes in. The funds raised will allow the initiative to grow even further.

Optimising best practices in the Batu Ampar district:

  • Financing the purchase of a tricycle, a vehicle to allow the Pokdarwis teams to circulate and access the narrowest streets so that no household is left out.
  • Implementing a four-fold increase in the number of staff involved on-site.
  • Encouraging households to compost organic waste to further reduce the amount of rubbish going to landfills.

By extending the dual project of raising awareness and active treatment:

  • To other neighborhoods, such as Garuda Marga Banjar, where more than 460 families live. By March 2021 it is planned to: 
    • Distribute and make available sorting bins in public spaces
    • Arrange door-to-door awareness sessions for all households
    • Organise 5 to 8 educational visits to each school 
    • Initiate new operations to clean up the beach, streets, and public spaces of the city
  • Some of the key places in Pejarakan are the hot springs, the Hindu temple, but also the local hotels and guesthouses.
  • In the villages, specific rules will be put in place in order to engage all the local participants in the common effort.
  •  Financial incentives could also be applied to speed up the adoption of good practices. 

By negotiation for and participating in the implementation of solutions for a sustainable and safe landfill:

  • Although the court that controls the land allocated for the landfill is linked to the state, Pokdarwis is making efforts to speed up decision-making. 
  • In the long term, efforts are focused on finding new land and then setting up a soil and air filtration system and wind protection to limit the impact of non-recyclable waste on the direct and neighbouring environment of this new landfill. 
Brian Back Market
By Brian, Marketing Manager Back Market UK & Ireland

When not talking about the latest eco-friendly tech and reducing our carbon footprint, Brian enjoys the odd game of football, a classic horror (book or film) or just to kick back with a beer or a proper Scottish whisky. Slàinte Mhath!

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